Poster Analysis

This comparison between ads for the same cartoon is interesting. In the first advertisement, the identities of the superstars accused of using steroids are masked only by a yellow label with the title of the movie. The background is very plain and bland and shows nothing about the movie. This background is much different than the poster on the right. This background depicts a much more epic scene with lightning bolts and dark clouds in the background with the superstars standing in heroic poses with their faces only shielded by shadows. The background on the right also shows the people standing on a pile of pills and syringes. Both advertisements depict the same movie, but they seem to be showing different views on steroids. The title “bigger, stronger, faster” is somewhat ambiguous in that it could be taken literally or as sarcasm. The poster on the left depicts it as sarcasm by shielding the identities of the characters and also posing a rhetorical question of whether or not steroids are still cheating if everyone does it. The poster on the right seems to be glorifying them in some way but at the same time making fun of them by using the same quotation from the first poster.